#1 Best Seller, Amazon's Choice for Activation Products

Introduction

Activation Products partnered with Pazaar to enhance their Amazon performance by securing top product rankings, boosting profitability, and protecting their intellectual property. Through targeted strategies in listing optimization, advertising campaigns, and legal dispute management, Pazaar drove impressive results for Activation Products.

Challenges

Activation Products encountered several challenges:

Achieving Top Rankings: Securing leading positions in competitive categories was critical.

Enhancing Profit Margins: There was a need to increase net margins through effective campaign management.

Effective Product Launches: Successfully launching new products and generating substantial impressions was essential.

Trademark Protection: Addressing trademark disputes to safeguard brand reputation.

‍

Solutions

Pazaar implemented a series of targeted strategies to address these challenges:

Top Rankings Achievement:
Optimized product listings and executed targeted advertising campaigns, resulting in Activation Products achieving 'Amazon's Choice' and '#1 Best Seller' in Magnesium, Phytoplankton, and Blended Vitamin & Mineral Supplements.

Profit Margin Enhancement:
Launched Manual SP/Catchall campaigns that significantly increased the net margin from 23% to 44% within just 35 days, optimizing ad spend and driving profitability.

Product Launch Success:
Implemented a vCPM (viewable Cost Per Thousand Impressions) campaign for a new Blended Vitamin Mineral Supplement, resulting in over 150,000 impressions and securing 'Amazon's Choice' status.

Trademark Defense:
Successfully disputed a trademark claim from competitors, leading to the dismissal of the case and protecting Activation Products’ brand.

‍

Project Results

The strategic interventions led to notable outcomes for Activation Products:

Top Product Rankings:
Achieved 'Amazon's Choice': Secured 'Amazon's Choice' and '#1 Best Seller' positions in Magnesium, Phytoplankton, and Blended Vitamin & Mineral Supplements.

Profit Margin Improvement:
Net Margin Increase: +21 percentage points, from 23% to 44% within 35 days through Manual SP/Catchall campaigns.

Product Launch Impact:
Impressions for New Product: Generated over 150,000 impressions using a vCPM campaign.

Trademark Claim Resolution:
Trademark Claim Dismissed: Successfully defended against a trademark claim, resulting in the case being dismissed.

‍

Conclusion
Pazaar’s strategic approach led to significant improvements in Activation Products’ Amazon performance. Achieving top rankings, enhancing profitability, and resolving trademark disputes were key to driving the brand’s success and establishing a strong market presence.