Redefining Zyn Wellness's Golden Milk

Introduction

A prominent electrolyte and beverage company sought to enhance their Amazon US presence through comprehensive optimization strategies. Pazaar was tasked with improving listing effectiveness, refining ad campaign strategies, and strengthening distributor relationships to drive sales and reduce advertising costs.

Challenges

Listing Optimization: The need to refine listing strategies to improve visibility and conversion.

High Advertising Costs: High Advertising Cost of Sale (ACOS) required a more efficient campaign approach.

Sales Growth: Achieving year-over-year (YoY) sales growth was essential.

Campaign Effectiveness: Enhancing ad campaigns with more effective strategies.

Distributor Relationships: Strengthening relationships with key distributors in the Northeast to expand market reach.

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Solutions

Pazaar implemented a range of strategic solutions:

Optimized Listing Strategy:
Enhanced product listings with improved content and SEO tactics to increase visibility and drive higher engagement.

Ad Campaign Optimization:
Implemented manual campaign strategies, including nGrams, Catchalls, and 'Conquesting' campaigns, resulting in a significant reduction in ACOS from 110% to 34% within 3 months.

Sales Growth Initiatives:
Focused on strategies that led to a 12% increase in year-over-year net sales on Amazon US.

Strategic Distributor Relationships:
Established and nurtured strategic relationships with distributors in the Northeast to strengthen market presence and improve distribution efficiency.

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Project Results

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Listing Optimization: Achieved notable improvements in product listing performance, leading to increased engagement and higher conversion rates.

Advertising Cost Reduction: Reduced ACOS from 110% to 34% in just 3 months through targeted manual campaign strategies.

Sales Growth: Realized a 12% increase in net sales on Amazon US compared to the previous year.

Campaign Effectiveness: Successfully utilized nGrams, Catchalls, and 'Conquesting' campaigns to enhance overall ad performance.

Distributor Relationships: Strengthened strategic relationships with Northeast distributors, leading to improved distribution and market expansion.

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Conclusion
Pazaar’s strategic optimization of listing strategies, ad campaigns, and distributor relationships resulted in significant improvements for the electrolyte and beverage company. The reductions in ACOS, increased YoY sales, and enhanced ad campaign effectiveness solidified the brand’s position on Amazon and contributed to its overall growth and market success.

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